Coursework Brief

Brief 4: Music Video and online

Requirements of the brief:

You work for an independent media production company. You have been given the task of producing

a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two

pages for the working website for the band/artist.

You may use an existing song for your music video (this does not need to be copyright free).

The web pages must promote the band/artist to its target audience and enable fans to interact with

them.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Music Video: One, three-minute music video.

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

• Number of web pages: One homepage and one linked page.

• Cross-media production target audience: A primarily 16–25 year old middle market audience

that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included

The production of the music video must include (as a minimum):

• Range of camera shots, including shot distances, angles and movement as appropriate to a

 music video.

• Editing of footage appropriate to a music video.

• At least two different uses of mise-en-scène.

• At least two characters representing at least two different social groups (e.g. as defined by age,

 gender, race and ethnicity, sexuality).

• Graphics/titles to include the name of the track and the name of the band/artist.

   The production of the web pages must include (as a minimum):

• Original audio or audio-visual content which may include material from the music video but

   must include at least one element produced specifically for the website.

• Use of original images. Each webpage must include at least one image that is different to those

   used on the other webpage and those produced for the music video.

• Appropriate conventions of website design, including an original title and logo for the band/artist’s

  webpage and a menu bar.

• Text introducing the band/artist.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds,

  logos, etc.) as appropriate to the purpose of the website.

* Allow any track that may reasonably be considered to be from the rock genre (including sub-genres of    rock).