Codes and Conventions - Music videos

 List of codes and conventions for production:

• Often begins as some sort of film, but then cuts to the band performing.​ - CHALLENGE
• Often has cuts between performing band and the story. The band will often be playing whilst the  chorus is going and there is more of a loud, fast paced part of the song going on. During verses, the narrative video plays again, as it is a calmer part of the song. - USE, but change it slightly.
• Story often follows some kind of narrative that is resolved by the end. Often is resolved well but  often ends with somebody dying. Either the protagonist or the antagonist. - CHALLENGE
• Mostly wide shots but also close-ups used throughout. The close-ups are used to show more emotion of the characters.​ - USE
• Mainly mid-shots but often the use of low angled shots. Low angled shots are mainly used when people walk above, or they walk past. These walking shots are often moving shots as well as being low angled.​ - USE
• Tends to open the video either on a far shot where the character either comes into frame, or the camera moves onto the character if they begin by being stationery. - CHALLENGE
• Normally, the videos only really take place in a few different locations. One location is often used several times throughout the video. Sets tend to be fairly minimal especially if a character has a flashback or a past memory. - USE
• Often two shots will overlap, and one will slowly fade out as the scene changes. When a character has a thought, they often fade the shots in and out.​ - CHALLENGE
• A cleverly executed transition using moving set pieces or changes using one type of colour (sometimes using props) will be used. ​- CHALLENGE
• Most of the time, shots will just cut between one another normally, with maybe 3 or 4 smooth transitions in a video. The sudden cuts are used often when the setting changes. - USE
• In most of the music videos I have watched, the artist seems to be in the video, either as the main character who sings along to the song.​ - USE
• They also don't always sing along to the song but most times they do. In some of the songs, the artists only sing along to certain parts of the song such as the chorus or a certain verse etc.​ - USE
• Most of the time, the shots will change from being the main narrative video into the band performing, either live or pre-recorded. - CHALLENGE
• In some cases, the credits roll as the music and video slowly fade out. ​- USE
• In one or two videos, there may be a post credit scene after the first few credits that talk about actors and directors roll, then after the rest of the credits roll like the sound designers and costume designers etc. This very rarely happens though.​ - USE
• Most of the time, the video fades and a regular page with credits that alternate appears. The page often shows credits and then has a web link at the end telling the viewer where to visit next. - CHALLENGE
• The artist seems to appear in their music video and are almost always the main character. They do this so that their lip syncing seems more natural to the viewer as they have obviously made the song and so sung it before.​ - CHALLENGE
• Main artist is the main character, but the other band members are performing (just performing on instruments). - CHALLENGE
• Lighting is often used to show a character's emotions when inside. (often the classic red=anger, blue=sadness etc). - CHALLENGE
• Normally a more natural looking light is used when it is set outside.​ - USE
• Several different coloured gels used throughout. Changes depending on atmosphere or the setting.​ - CHALLENGE
• Sometimes the light source is visible for the viewers depending on what it is. - USE
• Rather extravagant and eccentric outfits are used for most characters since the videos play out like a film. This means that it is difficult to pin down one particular commonly used convention for outfits as they are never alike in the videos.​ - CHALLENGE
• Depends on the narrative for the type of costume. Costumes range from suits in more formal videos and then t-shirts and shorts in the less formal videos. - CHALLENGE

Website research

Website Research

• It is clear that for all the different websites, the different pages at the top, are always different.​
• Font type is different depending on the type of artist/band.​
• All have a shop, gallery of either videos or videos, often show tour dates or show venues, links to their music some way to contact them and they all have a bio.​
• Made up of one main page with it being split into different parts for the things like: Videos, images, bio, contact etc.
• Contains an image gallery.​
• Mainly pictures of just the band members but rarely them performing. ​
• Most pictures are taken inside some sort of studio, but some photos also are taken outside or whilst the band is performing.
• Most websites contain just the one or two music videos on the main page.​
• Often have a video gallery that is much like the photo gallery. Sometimes they will have one big gallery of both photos and videos.​
• The video gallery never really contains any behind the scenes footage, but they do tend to just have music videos.​
• Video galleries contain behind the scenes videos and blooper reels in some cases.
• Some websites have more videos than others. Almost all videos are YouTube embedded links.​
• Often there will be a picture at the top of a website and so the colour pallet will match the colours in the image.​
• Often a website will just consist of the one colour.​
• Usually, the duller colours work more and are featured more in rock artists websites rather than in other music genre artists.​
• Bands tend to have an image of the members, but often single artists may have an image or video playing in the background​.
• Some images like these, remain in the background of the website as you scroll down.
• Social media links are often at the top of the page and sometimes at the bottom of the page.​
• Always have a Spotify, Instagram, TikTok and Twitter. Most other social media links vary between websites.​
• There is often an email address at the bottom where you can get in touch of the artist. Always called the contact page.
• You often send the email via the website so that you don't get the artists personal details and it is much easier to send any messages straight away.
• Often a website will have a page dedicated to what they do and what sort of songs they perform.​
• If the website is related to a band, then it will name all of the different performers and how and when they joined.​
• Band bios are often shorter than solo artist's bios as they can talk more about themselves rather than splitting the amount of text between the different band members.
• The font type of the website will always match the kind of style of the band or the artist.​
• Never use a regular font, all fonts are fancy, or they create their own for the title.
• Some allow you to play it on different sources and also allow you to buy it.
• Some websites want you to buy the music and don't allow you to play it.
• Some websites allow you to listen straight away from the website.
• All tour dates allow are shown straight from the website and they sometimes allow you to order tickets straight off of the website.
• Some tours take place in bigger settings.
• Other tours take place in smaller locations.
• Some websites don't allow you to purchase tickets off of the website.

Production Research

Music videos

Tame Impala - Let It Happen

• 0.01 - Stationary shot of an empty motorway as somebody walks past. 
• 0.07-0.10 - Slow pan upwards as the man rushes through a mostly empty airport
• 0.12 - Low shot from the front that follows the man 
• 0.20 - As the man speeds up, the camera seems to be getting further away from him.
• 0.30 - The airport itself seems dark, but since it is light outside, the man seems to be nothing more than just a silhouette.
• 0.44 - As the man begins to fall over, the camera moves closer to him.
• 0.48 - Camera switches to being a POV shot of the man as he is on the floor.
• 1.00 - The floor under the man falls away and he goes from lying on the floor of the airport to being seated on the plane. 
• 1.17 - Cuts from the plane to a hotel room.
• 1.20 - The giant clock turns into a small alarm clock.
• 1.30 - Underwater shot as somebody dunks their face into a sink.
• 1.57 - Cuts to another POV shot but everything seems to be slightly distorted as he looks around.
• 2.00 - Shows that he actually never left the airport.
• 2.11 - Close up on the man's eyes as they open.
• 2.25 - The sandwich on the man's plate mouths the words "tell my momma I'm sorry" as the singer sings it.
• 2.44 - As the plane is shaking, the camera is also shaking
• 2.48 - As the tension reaches its climax, there is a blinding flash of light and then it cuts to the man falling out of the plane.
• 2.50-3.00 - Several random camera shots to match the craziness of the man's experience.
• 3.16 - As the man is being defibrillated, an outline of himself shoots off from around him as if his life is trying to escape.
• 3.17 - As his head looks back from the electric shock, an upside-down shot is used so the man looks like he is staring into the camera.
• 3.47 - Fade between shots of the man's eyes to the man falling from the sky, to show that he can only see himself falling.
• 4.05 - Ends with the classic light at the end of the tunnel imagery as he passes away.

Twisted Sister - I wanna rock

• 0.01 - Starts in a classroom. The filter used gives the video a very 80s vibe to it.
• 0.05 - Ground level shot of somebody's foot hitting the floor. Gives a very sinister feeling and makes the character seem important.
• 0.10 - Comedic moment as everybody goes silent and somebody runs back to their desk
• 0.18 - The slow panning up to the face of the teacher adds to the authoritarian feel surrounding him.
• 0.54 - The name of the band is dropped into the video through a drawing.
• 1.28 - Song starts
• 1.29 - Poor lip syncing that transitions into the students wearing heavy metal outfits.
• 1.31 - Another comedic moment as the teacher smashes his head through the ceiling.
• 1.32 - We see that all the students have disappeared and the band members are what remain.
• 1.48 - Changes to an exterior shot.
• 1.53 - Intersperses the video with the band performing live.
• 2.30 - Changes from the band performing inside a concert hall to them performing outside the school.
• 2.50 - Cuts between the teacher throwing a grenade, to the band singing, to the audience of school kids singing along and cheering.
• 3.17 - Cuts to a shot of a pair of closed door that open and everybody enters.
• 3.19 - Kids hitting their heads against lockers in time to the drum beat.
• 3.37 - Cuts back to the band inside the concert hall.
• 4.28 - Music fades as we cut briefly back to the video before it ends.

Coheed and Cambria - The Joke

• 0.01 - Starts with an exterior shot of a spaceship showing that it is fairly film-like and sets up the fact that it is a science-fiction type of video.
• 0.03 - Shows a video of the main character tied to a chair.
• 0.25 - The climaxing of the song matches the climaxing of the video as he goes into hyperdrive.
• 0.26 - Cuts to the band performing the song in a well-lit plain black room.
• 0.27-1.06 - Cuts between the main video and the artists performing but as the song progresses, the band begin to feature for longer.
• 1.07 - The characters in the video are lit with the same lighting as the performers showing some sort of crossover.
• 1.26 - As the characters emotions begin to calm down, the lighting in both the spaceship and where the artists are performing begin to die down.
• 2.12 - As the character is now more depressed and goes to lie down, the coloured lights are much dimmer showing his change in emotion. Comparison to the brighter, warmer light used for the performers.
• 2.28 - As the main character has flashbacks, the picture becomes more hazy as if it is a memory he is trying to block out.
• 3.12 - Music climaxes again as one of the characters is stabbed.
• 3.45 - As the music comes to a close the main character becomes happier as he has closure.
• 3.46 - Colours in the video go back to being darker as the lighting is fading as the music is fading.

Black Veil Brides - Bleeders

• 0.01 - Opens on a high up, panning shot of what looks like a dystopian London from the early 1900s.
• 0.12 - Pans down to a window where a man stands and begins to lip sync along to the song. 
• 0.17 - Clearly has been shot in colour but made to look black and white.
• 0.25 - We see a barber chair.
• 0.34 - We see a man covered in blood. This makes it seem like its out of Sweeney Todd.
• 0.37 - The first bit of colour that we see is from a man bleeding from the neck. He has bite wounds so appears to have been attacked by the main person who we now believe is a vampire.
•  0.44 - A clever transition as the man looks into a box and it zooms in to reveal its the next shot with the man standing in the centre of several rotating platforms.
• 0.47 - We see that the rotating platforms are the band performing.
• 0.50-1.17 - Several interchanging shots of the band performing, the man singing and the man singing in the reflection of his razor.
• 1.20-1.46 - Several interchanging shots of different people entering the barber shop and the band still performing.
• 1.48 - A tracking shot as a razor is picked up off the side.
• 2.10-2.25 - Shots that travel from one person's eye into another's revealing past memories about them.
• 2.40-3.06 - Shots of the band cutting to shots of people falling through a trap door in the floor.
• 3.37 - It is revealed that the barber was the boy that appeared in all the shots of the past memories.
• 4.07 - Shot of his child self killing his current self.
• 4.25 - When he falls through the floor, it has him land back in the box where he was performing throughout the rest of the video.
• 4.31 - As the song draws to a close, the lid of the box is closed as it fades to silence.

HARDY - ROCKSTAR

• 0.03 - Starts as a film like narrative with the band partying backstage before a big gig.
• 0.10 - The main person stands up and begins singing as the song kicks in.
• 0.26 - Rather blinding light that obscures the singer.
• 0.35 - When the band get outside, the video switches to black and white.
• 0.40 - The band members are dressed up as the Beatles and are running away from fans. The video quality dropped slightly to make it seem older.
• 0.47 - When the band get into the car the man looks at the camera and then the singing starts up again.
• 1.00 - Switches back to the current time back to the backstage party.
• 1.13 - As the chorus kicks back in, the band are back in the car dressed as the Beatles again.
• 1.14-1.38 - Shots that alternate between the black and white Beatles shots and the current party shots.
• 1.39 - As the music climaxes, it cuts to a shot of the band on stage performing.
• 1.40-2.25 - Several shots of the band onstage which alter between far shots and close-ups of the band and the audience.
• 2.26 - Cuts to the singer still singing but now dressed as Freddy Mercury.
• 2.38 - Cuts back to the performers on stage but now they are dressed in heavy metal/gothic outfits.
• 2.44 - Random shots of them in a photoshoot.
• 3.07 - The photoshoot turns into a fight.
• 3.16-3.17 - Very rapid shots cutting between all the previous characters.
• 3.20 - Ends with somebody covering the camera and then credits roll.

Modern Nomad - Can't Explain It 

Genre: Alternative/Indie

Reason for choice: Wanted to look at a lesser known artist's music video.

• 0.01 - Glitch affect that fades into the first shot. 
• 0.04 - First shot is a man carrying a disco ball. The camera is very close to him and he is mostly out of frame. It is night time.
• 0.14 - After the credits drop, the glitch effect is shown. During the glitch effect, the song title is dropped.
• 0.21 - Start with a moving shot that travels round the artist and a weird figure lying next to him.
• 0.26-0.27 - Two close up shots of people snapping their fingers in time with the music.
• 0.38 - Shot that uses reflections from a mirror ball.
• 0.50 - Reflective shot from a mirror.
• 0.55 - Shot from in a mirror that gets closer and closer and then changes to the actual shot.
• 1.00-1.16 - One long continuous shot where the characters walk out of frame and then the camera follows them.
• 1.24 - Shot that starts by looking up at the sky and then the shot changes whilst looking the same and pans back down to the characters.
• 1.47 - Several shots all at different transparencies overlapping each other.
• 1.52-2.00 - Several quick shots showing different close up images.
• 2.30 - A fade to black in the middle of the video. This transitions into another night time shot
• 2.49 - A shot that looks like it's in space, with a hole that looks like a planet where the video continues to play through.
• 4.00 - Video continues as the credits roll.

Save your tears - The Weekend

• Video just focuses around the singer and his environment. 
• Everyone's faces are covered by masks but unlike some other videos, it seems to make the singer seem more important rather than trying to create a sense of distance.
• Flashing light throughout the video to create a sense of excitement
• 0.05 - Close up of musicians hands. Repeats the shots at 0.31 and at 1.47.
• 0.20 - Close up shot of the singers face as they stare directly at the camera creating the idea that the singer can see you.
• 0.23 - Zoom out shot of the singer changes to a zoom in shot of one of the audience members.
• 0.25 - Close up on a person in the audience revels it to be a mannequin. This can be used to save on actors. 
• 0.29 - Panning shot of the singer on the stage 
• 0.48 - We see the singer take a drink but the song keeps playing showing that he wasn't actually singing but just lip syncing.
• 1.22 - Several jumpy shots showing several of the masked figures. Repeats at 2.34.
• 1.33 - Slow motion shot of the singer spraying champagne over people.
• 1.55 - Slow zoom in shot on a woman in the audience who isn't wearing a mask. Since she isn't wearing a mask, it makes the viewer think that she is the woman the song is about.
• 2.10 - Overhead shot of the people going onto the stage.
• 2.50 - Lighting changes after somebody is shot.
• 2.57 - Lighting is used to make the singer look like a silhouette.
• Song finishes at around 3.40 but the video continues

David Kushner - Daylight

• 0.02 - Camera follows the axe as it swings down.
• 0.06 - Person is kept in centre frame.
• 0.10 - Cuts to a shot of two people in a church. They are both in centre frame.
• 0.15 - Low tracking shot that follows the people walking from behind the church pews so that they often get blocked from the shot.
• 0.17 - As the song begins, the singer is in centre frame, staring straight at the camera.
• 0.30 - Everyone's faces are blurred except for his, making it seem as though they are only memories which are fading away.
• 0.41 - Shot that travels through an opening door.
• 0.59 - Wide shot of the man reaching for the dark cloud.
• 1.01-1.30 - Several different shots of the artist singing the song in different locations.
• 1.32 - Blank room which with the use of darkness creates a sense of endlessness. 
• 1.55 - Sat in a living room but it is raining. Rain is used to denote the sadness he is feeling.
• 2.10 - Two men standing in a room. One is on fire. Shows the pain that the man is feeling deep down inside.
• 2.42 - The two men join hands and both catch on fire showing he has embraced his pain and anger.
• 3.29 - Camera rises up to face the darkened ceiling and fades to black. 

Shape of you - Ed Sheeran

•  0.01 - Starts with several low shots and close ups of the different people.
• 0.20 - Shots of somebody working out taken from inside the boxing ring.
• 0.47 - Reflection of people taking seen in a grubby mirror.
• 0.50-0.55 - Shots taken from opposite sides of the boxing ring showing the two different main people. Both of them are looking at the camera at different angles to show that they are actually looking at each other.
• 1.08 - Close up side angle shot of the two people at the lockers.
• 1.15 - Three separate wide shots that transition from the gym to the streets.
• 1.23 - Shot taken through the window of a café
• 1.27 - Deep focus shot of the people sitting at the bar with different cutlery and condiments in the foreground being out of focus.
• 1.45 - Shot of a car's back wheels as it drives away.
• 1.53 - The video plays out what the song is saying.
• 1.57 - Low angle shot of the two people boxing.
• 2.12 - Slow motion shot of them running.
• 2.16 - Shot from inside a locker looking up at someone looking in.
• 2.44 - POV shot of a punching bag as somebody attempts to hit it.
• 2.49 - Moving shot of somebody pushing some weights forward.
• 2.57 - Several close ups on someone's face as they prepare for a fight.
• 3.00 - Shot that pans down from the roof of a building down to the floor and seems to pass through it underground.
• 3.03 - Shot from down low looking up through the floor at the main character.
• 3.12 - Another slow motion shot.
• 3.15 - Shot that pans under someone's legs to show the main character.
• 3.31 - POV shot of the main character as he lies on the floor.
• 3.48 - Slow motion shot of people shouting at him transitions to slow motion shot of him on the floor.
• 3.57 - Shot begins at normal speed but slows down as the woman dives towards the man.
• 4.02 - Post credit scene of the main character on the floor.

Sabrina Carpenter - Espresso

•  Video starts with the video's credits written on the people in sunburn.
• 0.13 - Reflective shot in somebody's sunglasses
• 0.15 - Colours switch into being black and white
• 0.16-0.22 - Four different shot types are used in quick succession.
•  0.39 - Although the video is in black and white, the card that she pulls out is gold to offset it from everything else
• 0.41 - Video switches back to being in colour
• 0.47 - Images that look like old camera printed off pictures are shown
• 1.02 - As new people are added in, their movements are all in time with each other to make it seem smoother. Happens again at 1.09 and 1.11, but this time it links into the lyrics.
• 1.25 - All the characters turn to look at the camera one by one, starting with the person furthest away.
• 1.44 - A transparent hat is used so that when the light shines through it, the song title is projected onto the singers face.
• 1.53 - All the men are standing with the same pose next to surfboards that correspond with their height.
• 1.55 - The singer is deliberately placed in the centre of the frame the foreground and background dancers are in the background higher up on podiums.
• 1.59 - Reflective shot in sunglasses seeming to show what she desires.
• 2.08 - Overhead shots of women on surfboards with their hats covering their faces.
• 2.20-2.30 - The singer's dancing often seems to be out of sync with the others, as if she if trying to show that she is different.
• 2.40 - Overhead shot revealing that the car she is sat in is full of water.
• 3.08 - As the car door slams, the singing stops as if she is being silenced by the law.
• Throughout the video, symmetry and actions being in unison plays a very important part in this.

Harry Styles - Satellite 

• 0.01 - Start with a low angle wide shot from the floor.
• 0.12 - The singer himself seems to have a cameo part in his own video.
• 0.18 - Brief overhead shot of the vacuum moving past underneath.
• 0.21 - A shot taken from the same level as the vacuum which keeps it in centre frame. This helps make it seem like he is the main part of the video.
• 0.33 - As the tv is shot from a certain angle, when the robot turns to face it, the robot faces at the same angle.
• 0.50 - Keeping the robot in the centre of the frame, it slowly stands up.
• 1.10 - Low tracking shot of the robot from round the front.
• 1.20 - The singing switches from being pre-recorded to being performed live as the robot rolls next to the stage.
• 1.35 - Several high up wide shots taken to make the robot seem small and so the people tower over him.
• 1.57 - As the setting has rain, the sound of the rain is overlaid on the actual song.
• 2.10 - Stationary shot of a building to which the robot rolls into frame.
• 2.25 -  Another wide shot with the robot in the foreground and trucks in the background that shows that he is such a small vehicle.
• 2.35 - Slow panning down shot of the robot looking at his reflection adds a sad element to the video.
• 2.45-2.51 - Several scenic shots as the robot explores the world.
• 3.03-3.26 - Quick succession of many more scenic shots from high angles, low angles, near shots and far shots etc.
• 3.38 - Singer appears again.
• 4.10 - Unusually a sad ending where nothing ended up being achieved or gained unlike most videos.

Music video initial ideas

Music video ideas

For my video, I would like to choose a classic rock song, however, I would need to look at more of the modern rock song artists, so that I can get a grasp of what a rock song music video would be like.

Idea Number 1

Stop-motion video using some plasticine or some figures to create a scene.

Idea Number 2

Doing a video that cuts between somebody being held at ransom, who is singing the song I have chosen. Cuts between them and somebody disposing a body in the woods.

Idea Number 3

Adding a policeman to the previous idea who receives a videotape that shows the ransom video of the person singing.

Idea Number 4

Creating a flipbook, that tells a story through drawings.

Idea Number 5

Man dragging something through the woods switching between a supposed kidnapping video and the person dragging something.

Idea Number 6

A few people performing in a field with a couple of fourth wall breaks in-between cuts between them in the field. Their faces illuminated by torches in some scenes.

Coursework Brief

Brief 4: Music Video and online

Requirements of the brief:

You work for an independent media production company. You have been given the task of producing

a three-minute music video for a rock song* by a fictional band/artist signed to Universal and two

pages for the working website for the band/artist.

You may use an existing song for your music video (this does not need to be copyright free).

The web pages must promote the band/artist to its target audience and enable fans to interact with

them.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Music Video: One, three-minute music video.

• Distribution channel: Content must be age appropriate for young adults from the age of 16.

• Number of web pages: One homepage and one linked page.

• Cross-media production target audience: A primarily 16–25 year old middle market audience

that likes to be entertained.

There must be a clear sense of branding across the two elements of the cross-media production.

Production detail that must be included

The production of the music video must include (as a minimum):

• Range of camera shots, including shot distances, angles and movement as appropriate to a

 music video.

• Editing of footage appropriate to a music video.

• At least two different uses of mise-en-scène.

• At least two characters representing at least two different social groups (e.g. as defined by age,

 gender, race and ethnicity, sexuality).

• Graphics/titles to include the name of the track and the name of the band/artist.

   The production of the web pages must include (as a minimum):

• Original audio or audio-visual content which may include material from the music video but

   must include at least one element produced specifically for the website.

• Use of original images. Each webpage must include at least one image that is different to those

   used on the other webpage and those produced for the music video.

• Appropriate conventions of website design, including an original title and logo for the band/artist’s

  webpage and a menu bar.

• Text introducing the band/artist.

• Working links from the home page to the other page.

• A range of appropriate media language techniques (typography, images, fonts, backgrounds,

  logos, etc.) as appropriate to the purpose of the website.

* Allow any track that may reasonably be considered to be from the rock genre (including sub-genres of    rock).

Statement of Intent

Q1. How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? 

Media language  -  How will you use/challenge codes and conventions of existing media?

Representation  -  What social groups will you represent?  What messaging will you encode about them?

Industry  -  What is the purpose of the music video - Promotes the artist and the song. Could be used to generate revenue but this isn't the most important thing.

Audience  -  How will the choices you're making appeal to your target audience?

The brief of my music video was to create a rock music video that would appeal to an audience of 16-25 year olds. The music video itself won't be targeted towards anybody in particular giving it a wider appeal. The music video will stray away from the normal convention of trying to promote an artist and their musical talents and shall instead be used to showcase the filmmaking skills of the artist. Whilst trying to showcase the filmmaking side of the artist, through the use of one of the band's songs, the musical performance side will still be showcased, but not in the usual, live performance sense that most artists use. The music video tells a short story and through the use of sometimes moving camera shots, or still shots with moving actors, it keeps it fast paced and exciting. The song used as well is also fast paced helping the story flow. The targeted age range is in the area that will hopefully enjoy a story based music video shifting away from live performance. The representations will be through the use of a younger man and an older man, where the younger man wins in the end showing that power doesn't always come with experience. 

The website on the other hand will have more of a focus upon the band who wrote the song. Each band member have a small biography to help the audience get to know every member giving them a sense of inclusivity. The first page will be made up of images, tour dates, about sections, and many more commonly used conventions of rock band websites. The image use will have a mix of photoshoots with some photos that look like they could have been taken during performances to emphasise the legitimacy of the band. The website will mimic the darker undertones of the video with a rather dull colour scheme running throughout. The main exception will be at the bottom, where the main page will link to the second page helping it to draw attention to it, to make the website easier to navigate around. The second page will link back to the idea of the filmmaking side of the artist with short films and other music videos. My audio-visual piece is going to be an interview with the director of the music video talking about the process of making the film and also talking further about the band.

Q2. How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (Approx. 100 words) 

Media language  -  How will you use/challenge codes and conventions of existing media?

Representation  -  What social groups will you represent?  What messaging will you encode about them?

Audience  -  How will the choices you are making appeal to your target audience? 

Industry  -  What is the purpose of music video - to promote the artist and the music and less importantly to generate income.

The video will include a scene where somebody is scrolling through the website looking at the artist. Also once the video ends the link to the website is shown with some points of interest too to help to encourage people to visit the website. On the website, there will be an area at the bottom of the hyperlinked page which asks the viewers to send emails asking about what videos they have seen that they like and that could inspire me to have more film ideas and they can also tell me whether they prefer the final cut or director's cut of the video. Also throughout the website are social media links at most section, which will help to appeal to the younger audiences who are more likely to use social media which would help with the band's recognition and marketing.

Planning Website

Mock-up website link: 

https://woollettmonty.wixsite.com/my-site-8

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Click the button to go to the second page.

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Click upon the video to watch the video itself.

Planning Production

 

Planning Production

This was my initial Shooting script however, as I was shooting things I came up with newer ideas so the shooting script has changed.

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This is the story board for my video that I had planned out before hand but couldn't get the necessary images until after the video so added the finished image products in after.

First draft of video

This was my first draft of my music video. Once I had had some feedback from it, I decided to change some certain areas but quite a few of the shots stayed the same.

Second draft of video

This was my second video which was better than the first one, but I hadn't properly stuck to the brief so I am going to be editing this further to adhere to the brief.

Third draft of the video

This was my third draft of the video, on the website it is listed as "director's cut". It adhered to the brief but I did one final edit to make the video work chronologically which is my final product.

Completed Production

Final product

Above is the video itself.

Above is the area where you can find the video within the website. It is in the videos page of the website at the very top of that page.

Completed Website

WEBSITE HOMEPAGE: 

https://woollettmonty.wixsite.com/webs

HYPERLINKED PAGE: 

https://woollettmonty.wixsite.com/webs/videos

At the bottom of the page, there is a button on the card that says videos, and clicking this will immediately send you to the hyperlinked page.

At the bottom of the video page, there is a button saying "back to home" that will take you back to the main page of the website.